Factors affecting increase of attraction of mobilization of financial resources in private banks' branches

Abstract

This study examined the factors affecting the mobilization of financial resources according to priority and importance in private bank branches in Tehran. This was an applied research in terms of purpose and method of research was descriptive- survey. The statistical population comprised employees, and managers of the private banks' branches in Tehran in 2016. Data collection tool was questionnaire .The distribute and and collection of data last one month. Statistical population of this survey was 52 branches in Tehran that the random distribution of the questionnaire was distribute in 15 branches in different regions of the province. Validity of the questionnaire was positively evaluated by professors and experts based on the 37 items using a five-point Likert scale to determine significance of each index. Result of Cronbach's alpha reliability test showed that reliability of the components of questionnaire was 0.79, which reflects the reliability of the components of this questionnaire. Single population mean test was used to test hypotheses and using descriptive and inferential statistics (t-test and Friedman rank test), data were analyzed. According to the results, the hypothesis was confirmed, which indicates that all indicators contributed to the success of the mobilization of financial resources in banks' branches in Tehran. In the eyes of the respondents, variables of head of branches, bank employees, branches’ credit facilities, customer-centered approach and physical factors and modern technology of branch were important, in order of importance respectively.