Mobile Commerce An empirical research in Delhi/NCR

  • Aparna Goyal
  • Teena Bagga
  • Sanjeev Bansal
Cite this:
Goyal, A., Bagga, T., & Bansal, S. (2016). Mobile Commerce An empirical research in Delhi/NCR. Innovative Journal of Business and Management, 5(03), 53–57. https://doi.org/10.15520/ijbm.vol5.iss3.48.pp53-57
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Abstract

This study provides a direction to the bankersto device strategies related to Mobile banking commerce or m-commerce commerce or m-commerce. Hence this bottom up approach can help the system to delivers the products and services at the lowest cost and in efficient manner.

Just like the ATMs and then online banking services through e-banking, people are now shifting towards Mobile banking commerce or m-commerce commerce or m-commerce. With the wide usage of smart phones, it is much more convenient to access account information and perform various banking services. The purpose of the study was toassess the consumer’s attitude towards Mobile banking commerce or m-commerce commerce or m-commerce and thereby analysing the factors and influence of those factors on Mobile banking commerce or m-commerce commerce or m-commerce usage.The primary data were collected from the 117 respondent with the help of questionnaire.Data was analysed usingt-test, ANOVA and Factor Analysis.

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