PIYUSH KUMAR, K. U. INNOVATION IN HEALTHCARE MARKETING STRATEGIES IN INDIA : LEARNING FROM NON HEALTHCARE INDUSTRY. Innovative Journal of Business and Management, [S. l.], v. 2, n. 01, 2013. Disponível em: http://innovativejournal.in/index.php/ijbm/article/view/402. Acesso em: 12 may. 2024.