http://innovativejournal.in/index.php/ijbm/issue/feed 2025-05-05T14:38:59+00:00 business and management ijbmeditor2011@gmail.com Open Journal Systems INNOVATIVE JOURNAL OF BUSINESS AND MANAGEMENT [IJBM] http://innovativejournal.in/index.php/ijbm/article/view/3540 2025-05-05T14:01:22+00:00 Lakshmi Kalyani Chinthala editor@innovativejournal.in

<p>As businesses increasingly recognize the importance of sustainability, there is a growing shift towards adopting environmentally friendly practices and innovations. Sustainability has evolved from being a niche concern to becoming a core component of business strategy. This paper explores the role of sustainability in modern businesses, examining how organizations are integrating green practices into their operations, products, and services. It delves into the benefits of adopting sustainable business models, such as enhanced brand reputation, regulatory compliance, and operational efficiencies. Furthermore, it investigates the role of eco-friendly innovations in reshaping industries and the global marketplace, providing examples of successful sustainability initiatives and forecasting future trends in the business sustainability landscape.</p>

2023-06-30T00:00:00+00:00 Copyright (c) 2025 Innovative Journal of Business and Management