http://innovativejournal.in/index.php/ijbm INNOVATIVE JOURNAL OF BUSINESS AND MANAGEMENT [IJBM] en-US <p><strong><span style="text-decoration: underline;">COPYRIGHT AGREEMENT AND AUTHORSHIP RESPONSIBILITY</span></strong></p><p><strong> </strong></p><p>All paper submissions must carry the following duly signed by all the authors:</p><p>“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”</p> ijbmeditor2011@gmail.com (business and management) ijbmeditor2011@gmail.com (management journal) Mon, 05 May 2025 14:38:59 +0000 OJS 3.3.0.13 http://blogs.law.harvard.edu/tech/rss 60 http://innovativejournal.in/index.php/ijbm/article/view/3540 <p>As businesses increasingly recognize the importance of sustainability, there is a growing shift towards adopting environmentally friendly practices and innovations. Sustainability has evolved from being a niche concern to becoming a core component of business strategy. This paper explores the role of sustainability in modern businesses, examining how organizations are integrating green practices into their operations, products, and services. It delves into the benefits of adopting sustainable business models, such as enhanced brand reputation, regulatory compliance, and operational efficiencies. Furthermore, it investigates the role of eco-friendly innovations in reshaping industries and the global marketplace, providing examples of successful sustainability initiatives and forecasting future trends in the business sustainability landscape.</p> Lakshmi Kalyani Chinthala Copyright (c) 2025 Innovative Journal of Business and Management http://innovativejournal.in/index.php/ijbm/article/view/3540 Fri, 30 Jun 2023 00:00:00 +0000