Vol. 1 No. 06 (2012)

Articles

• FACTORS AFFECT THE EVALUATION OF EFFECTIVENESS OF FACEBOOK AS A PROMOTIONAL TOOL A CASE STUDY OF NIVEA THAILAND FACEBOOK FAN PAGE

  Pacapol Jakrapan Anurit, Kharittha Khumpong*

• FACTORS AFFECTING MENU PLANNING IN HOTELS: A STUDY OF NORTH INDIA

  Sandeep Malik*, Sanjeev Kumar

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• MODELS OF INNOVATION SERVICE THROUGH CUSTOMIZATION BY DESIGN FIRMS: AN EXPLORATORY STUDY

  Yen Hsu*, P. Pete Chong, Jun-Han Chu

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