Consumer Buying Behaviour towards Soft Drinks in Chittoor District in Andhra Pradesh

Cite this:
Reddy, B. V., Yuvaraju, D., & Rao, S. D. (2015). Consumer Buying Behaviour towards Soft Drinks in Chittoor District in Andhra Pradesh. Journal of Business Management and Economics, 3(6), 01–06. https://doi.org/10.15520/jbme.2015.vol3.iss6.96.pp01-06
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Abstract

The process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants is called consumer behavior . The study provides necessary information to the Coca-cola and Pepsi organizations to improve their sales and to have complete details about consumer attitude, perception and purchase pattern before going to purchase the products. It also enables the respective organizations to identify the differences among the customers in choosing between Coco-cola and Pepsi.

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