The Indian Toy Industry has witnessed a lot of changes over the last few years with regard to categories of toys, innovation, eye-catching design and other aspects. The revamping of the toy Industry has shown tremendous growth & expansion in the domestic market. In current scenario the Indian toy market is flooded with Chinese toy imports and thereby the Indian toy manufacturers are being decimated as a result of dragon effect. The project on “A study on retailer’s preference towards Chinese toys over Indian toys in Pune city†was carried out. The main objective of this project is to know the reason behind retailer’s preference towards Chinese toys over Indian toys in Pune city market.
The research will help the Indian toys industry to know the areas of modification while competing with highly dominated Chinese toys in the market. The study was carried out in Pune city. The researcher has used both primary and secondary data for this research. The researcher has collected primary data from the toys retailers of Pune. The important findings are, the inexpensive Chinese toys have replaced the branded Indian toys. The Chinese are offering toys at very low prices with large varieties to choose from. They look attractive and are within the reach of common people.
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