Global revenues in 2013 from Online retail sales has crossed the $1Trillion barrier, getting an extra push from the expected jump in Internet user numbers. “The primary objective of this doctoral thesis is to generally examine and analyze the scope and future of online retailing in U.A.E. In order to get more accurate results, the main objective of this research were divided into very specific contexts which all explored the concept of online retailing in U.A.E, at the final point. One particular concept to examine was to find out the current attitude of the U.A.E population towards online shopping on U.A.E based web stores.†And further look at to find out what commonly motivates the customers to go online and buy their preferred items instead of going to a physical shop. Finally, to discover how a typical online retailer performed in U.A.E in terms of security, costs, product offerings, and This study is an Exploratory in nature, both Primary and Secondary data is deployed in the study. Secondary data is collected from one hundred thirty academic journals, e journals from different parts of the world which includes USA, Malaysia, Singapore, UK, China, India, Taiwan, Canada, France, Denmark, UK, England, New Zealand, Belgium, South Korea, Spain, Hong Kong, Italy, Greece, Croatia, Thailand, Israel, Finland, Saudi Arabia, Germany, Kuwait, Netherland and many more countries and text books for literature review, whereas Primary data is collected by executing an online survey and personal interviews with the topics from 460 respondents of mixed demographic variables
The Relational Direction Model (RDM) of E Retailing developed by researcher emphasized on what marketers/retailers should focus on. Sector/sections 1 (Upper half of model) factors known as E Retailing Fraternity consisting of factors like E Retailing Enablers (EE), E Retailing Boosters (EB), E Retailing Aiders (EA), E Retailing Modernizers (EM), E Retailing Impactors (EI) E Retailing Discretors (ED). All the variables in these factors would lead UAE to E Retailing. The other area to look at was to find out what commonly motivated the UAE people to go online and buy their preferred items instead of going to a physical shop through lower half of model called Brick & Mortar fraternity.
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