Saturated Model in Dynamic Theory on Chain Channel of Taiwan 3C Electric Appliances: Perspective of Dynamic Competition

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Wang, Y.-S. (2018). Saturated Model in Dynamic Theory on Chain Channel of Taiwan 3C Electric Appliances: Perspective of Dynamic Competition. Journal of Business Management and Economics, 6(06), 23–29. https://doi.org/10.15520/jbme.v6i06.2191
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Abstract

In the past, the research on 3C electric appliances was always directed into business unit strategy or resource-based theory as the main point of view for the enhancement of competitive advantages; however, the discussion on business unit in the past, focused on the sharing and expansion of the firm and structural unit more.  In addition, the resource-based theory also focused on the controversy of dynamic point of view caused by the internal resource uniqueness of the firm too much.  In this study, in order to understand the real situation of chain channel of Taiwan 3C electric appliances, E-Life Mall, Tsann Kuen 3C, Sunfar 3C, and U-LITE ELECTRIC CO., LTD, were selected as the objects, focusing on 32 high-level managers of chain of 3C electric appliances. This study used grounded theory, open coding, axial coding, select coding to analyze and proposed theoretical propositions in the end. The contribution of this study is to show the insights of “Saturated Model in Dynamic Theory on Chain Channel of Taiwan 3C Electric Appliancesâ€, in hoping to propose the academic referential index and a good operational direction of retail market managers in chain channel of Taiwan 3C electric appliances.

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