Strategic Enactment through the Exploitation of Operative Synergy

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Joel Bigley. (2019). Strategic Enactment through the Exploitation of Operative Synergy. Journal of Business Management and Economics, 7(09), 01–19. https://doi.org/10.15520/jbme.v7i09.2693
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Abstract

The achievement of profitable growth comes from pinpointing and exploiting synergistic opportunity. The purpose of this qualitative phenomenological research study was to explore opportunities for synergistic growth using a single case study of a multi-unit firm by examining how a multinational organization could exploit operative synergy to realize growth in a dynamic market. During the study twenty-one propositions were listed as theory building elements for operative synergy exploitation in a multinational. Strategic enactment is critical for timing in dealing with business opportunities in light of the fact that product and service life-cycles are decreasing. Sustainable outcomes are achievable across multiple product or service life-cycles if strategic leadership within the sequence of life-cycles is optimized to achieve revenue opportunity.

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