The Brand: History, Meaning and Roles in the Human Being Life ?

  • Maryem Trabelsi
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Maryem Trabelsi. (2021). The Brand: History, Meaning and Roles in the Human Being Life ?. Journal of Business Management and Economics, 9(01), 14–18. https://doi.org/10.15520/jbme.v9i01.3214
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Abstract

In this paper, a travel back in history is made in order to highlight the beginning of the brand concept in the trade and human worlds, how it evolved and how is perceived nowadays. Moreover, an exploration of its diverse definitions is exposed to better comprehend its meanings from multiple angles. Finally, light has been shed on its psychological and sociological roles in the everyday life of human beings and how this product name is able to deliver messages about its consumers in their networks.

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