Reddy, B.V., Yuvaraju, D. and Rao, S.D. 2015. Consumer Buying Behaviour towards Soft Drinks in Chittoor District in Andhra Pradesh. Journal of Business Management and Economics. 3, 6 (Jun. 2015), 01–06. DOI:https://doi.org/10.15520/jbme.2015.vol3.iss6.96.pp01-06.