Jakub, Berčík, Paluchová Johana, and Horská Elena. “Neuroeconomics: An Innovative View on Consumer´s Decision Process”. Journal of Business Management and Economics 4, no. 8 (August 31, 2016): 22–28. Accessed December 23, 2024. http://innovativejournal.in/index.php/jbme/article/view/1654.