Ding Qianyi, Zhu Zhiming, Chen Tao， Chen Hailiang,. “Brand Emotion and the Perceived Value of the Brand Loyalty of Young Consumers”. Journal of Business Management and Economics 1, no. 9 Sep (October 12, 2013). Accessed February 23, 2025. http://innovativejournal.in/index.php/jbme/article/view/298.