MATTHEW ROUWIE ONG*, KATHERINE REANNE KAHARIAN, MAECAELLA XELLINE LLORENTE. Factors Affecting Consumers’ Buying Decision in the Selection of an Instant Coffee Brand. Innovative Journal of Business and Management, [S. l.], v. 8, n. 11, p. 195–214, 2019. Disponível em: https://innovativejournal.in/index.php/ijbm/article/view/2722. Acesso em: 22 jul. 2024.