E-commerce 2.0: The Evolution of Online Retail and Consumer Behavior Post-Pandemic
DOI:
https://doi.org/10.15520/ijbm.v11i03.3539Abstract
The global COVID-19 pandemic significantly accelerated the evolution of e-commerce, reshaping online retail and consumer behavior in profound ways. As restrictions forced businesses to adopt digital-first strategies, e-commerce became the lifeblood of many industries. This paper examines the rise of "E-commerce 2.0," focusing on the advancements in technology, shifting consumer expectations, and the innovations driving the future of online retail. It explores the role of personalized shopping experiences, the increasing importance of mobile commerce, and the integration of AI and augmented reality (AR) to enhance customer engagement. Additionally, it considers the challenges and opportunities for businesses navigating the post-pandemic digital landscape.
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