Sustainability in Business: The Rising Influence of Green Practices and Eco-Friendly Innovations

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Lakshmi Kalyani Chinthala. (2023). Sustainability in Business: The Rising Influence of Green Practices and Eco-Friendly Innovations. Innovative Journal of Business and Management, 12(06), 01–03. https://doi.org/10.15520/ijbm.v12i06.3540
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Abstract

As businesses increasingly recognize the importance of sustainability, there is a growing shift towards adopting environmentally friendly practices and innovations. Sustainability has evolved from being a niche concern to becoming a core component of business strategy. This paper explores the role of sustainability in modern businesses, examining how organizations are integrating green practices into their operations, products, and services. It delves into the benefits of adopting sustainable business models, such as enhanced brand reputation, regulatory compliance, and operational efficiencies. Furthermore, it investigates the role of eco-friendly innovations in reshaping industries and the global marketplace, providing examples of successful sustainability initiatives and forecasting future trends in the business sustainability landscape.

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