THE INFLUENCE OF TEACHING FOR CREATING MODEL ON INTERNET MARKETING TEACHING

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Szu-Ju Lin*, H.-J. C. (2013). THE INFLUENCE OF TEACHING FOR CREATING MODEL ON INTERNET MARKETING TEACHING. Innovative Journal of Business and Management, 1(02). Retrieved from http://innovativejournal.in/index.php/ijbm/article/view/381
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Abstract

Teaching for creating has its main objective based on the excitation of the learning motivation of the learner, the incubation of the creativity of the learner, and the solving of the problems. The main objective of this study is to use the teaching for creating model of “ATDE†through the curriculum of case study to help a learner develop how the process of the creative thinking is different. From the past research, it was found that three stages of â€3E- Exploration, Example and Experience†is very helpful to the teaching for creating. It is helpful to explore of the knowledge of value activity of internet marketing. Through the process of learning-from-doing and doing-from-learning, creative internet product is then created. Solid action is used to implement value activity of internet marketing. Finally, three stages process of â€3Eâ€is used to describe the carry-out of â€ATDEâ€.

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