A STUDY ON ORGANIZED RETAILING AND ITS CHALLENGES AND RETAIL CUSTOMER SERVICES

B. Kusuma*, N.Durga Prasad, M.Srinivasa Rao

Abstract


India is becoming most favored retail destination in the world. Today retail sector contributing 10% to country’s GDP. Indian retail industry is ranked among the ten largest retail markets in the world. The change of attitudes of Indian consumers and the emergence of organized retail formats have transformed the face of retailing in India. Organized retailing offers huge potential for future growth of retailing in India. This paper provides information about the growth of retailing in India. And also focuses on the challenges faced by organized retail sector in India. It also emphasize on major players of retailers in India and customer services provided by the retailers. This paper also deals with various retail formats and the opportunities for the growth of retail industry in India and also provides some suggestions to overcome the challenges.


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