ROLE OF CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP

R. Ranga Babu M. Murali Krishna A. Swathi

Abstract


India needs to create 1-1.5 crore (10-15 million) jobs per year for the next decade to provide gainful employment to its young population. Accelerating entrepreneurship and business creation is crucial for such large-scale employment generation. Moreover, entrepreneurship tends to be innovation-driven and will also help generate solutions to India’s myriad social problems including high-quality education, affordable health care, clean energy and waste management, and financial inclusion and Innovation are at the heart of the spirit of enterprise. It means striving to perform activities differently or to perform different activities to enable the entrepreneur deliver a unique mix of value. This paper is mainly discussed the role of creativity and innovations in entrepreneurship. Finally, the authors made some concrete suggestions for improving the creativity and innovations in entrepreneurship.


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