The Importance of Ethical Marketing Practices

Cite this:
Rawat, S. R., Bhatia, K., Hegde, M., Bhat, N., & Tewari, S. (2015). The Importance of Ethical Marketing Practices. Journal of Business Management and Economics, 3(2), 23–30. https://doi.org/10.15520/jbme.2015.vol3.iss2.15.pp23-30
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Abstract

Marketing practices have changed a lot in the past century. From focusing solely on production, to the product, then on sales and then on consumer’s desires, there was always an aspect missing in sellers’ marketing process. Focusing completely on consumer needs wasn’t enough because society and the consumers could suffer as a result of false advertising and manufacture of harmful goods.

Thus, there has been a gradual shift towards societal and ethical marketing- one that embraces the welfare of all parties, i.e producers, consumers, society, and the planet. Producers are starting to realise that it is the best method to derive long term benefits, which outweighs the loss due to extra expenditure that they may have to incur to do the same.

In this paper, we aim to show how important ethical practices are in the field of marketing and also educate consumers about their rights.

The primary sources of data are questionnaires and the secondary sources are journals, books and websites.

The growing importance of ethics cannot be ignored by producers for long if they want their businesses to succeed. As people become more aware of their rights, the businesses following unethical practices will suffer.

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