Increasing the effectiveness of Banking Services by listening to marginalized consumers
- Shweta Anand
- Deepika Saxena
Shweta Anand
School of Management Gautam Buddha University, Greater Noida, UP, India (Within Delhi NCR)
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Deepika Saxena
Jagan Institute of Management Studies, Rohini, Delhi, Greater Noida, UP, India
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Cite this:
Anand, S., & Saxena, D. (2014). Increasing the effectiveness of Banking Services by listening to marginalized consumers. Innovative Journal of Business and Management, 3(04), 59–72. https://doi.org/10.15520/ijbm.vol3.iss4.8.pp59-72
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