Public Relations As A Tool For Effective Healthcare Management

Cite this:
Igbozuruike Romanus Chukwuemeka, K. O. J. (2016). Public Relations As A Tool For Effective Healthcare Management. Innovative Journal of Business and Management, 5(04), 81–88. https://doi.org/10.15520/ijbm.vol5.iss4.53.pp81-88
© 2022 Interactive Protocols
RIGHTS & PERMISSIONS
Article Views
373
Altmetric
1
Citations
-
LEARN ABOUT THESE METRICS
   PDF  

Abstract

This study focused on Public Relations as a tool for effective healthcare management, using Hetta Medical Centre, Ota, Ogun State, Nigeria, as a study, with the aim of discovering the relationships between good public relations and indices of Hetta’s Management performance. As a result, self-administered questionnaires were given to purposeful samples of both patients at Hetta, and Hetta staff. Correlation test statistics was applied to data generated, and results show that the correlation coefficients are all positive, and correlation coefficient of the satisfaction items with public relations items (r = 0.327, 4.92, 0.502, 0.511, 0.437, 0.310) and (r = 0.293, 0.514, 0.388, 0.360, 0.370, 0.312) are significant and positive at the acceptable region of 0.01 and 0.05. This showed that there is a positive relationship between good public relations and Hetta Medical Centre’s management performance. The study recommends that private hospitals should practice good public relations, train and retrain both medical and non-medical staff in professional patient care, and invest in state-of-the art medical equipment, among others.

KEYWORDS:

 Special Issue

Article Metrics Graph

Chart Graph | Range Graph

Content

Section

Source

License

COPYRIGHT AGREEMENT AND AUTHORSHIP RESPONSIBILITY

 

All paper submissions must carry the following duly signed by all the authors:

“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”