Influence of Store Music on Purchase Intention: A study on apparel retail stores in Coimbatore city
- K. Saranya Dr. Jelince Dhinakar A
K. Saranya Dr. Jelince Dhinakar A
Research and Development Centre
Bharathiar University
Coimbatore - 641 046, India
Department of Business Administration
Chikkanna Government Arts College
Tirupur - 641 602, India
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Cite this:
Dr. Jelince Dhinakar A, K. S. (2017). Influence of Store Music on Purchase Intention: A study on apparel retail stores in Coimbatore city. Innovative Journal of Business and Management, 6(06). https://doi.org/10.15520/ijbm.vol6.iss6.76.pp
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