Impact of Demographics and Perceptions of Investors on Investment Avenues

Cite this:
Khyati Shetty, G. B. (2017). Impact of Demographics and Perceptions of Investors on Investment Avenues. Innovative Journal of Business and Management, 6(01). https://doi.org/10.15520/ijbm.vol6.iss1.60.pp
© 2022 Interactive Protocols
RIGHTS & PERMISSIONS
Article Views
226
Altmetric
1
Citations
-
LEARN ABOUT THESE METRICS

Abstract

The primary purpose of this study is to investigate how investment choice gets affected by the demographics and perceptions of the investor. Investor’s behavior is influenced by many factors at the time of investment decision making. Demographic profile and perceptions play an important role to select a particular choice of investment. This paper helps to enhance the knowledge on difference investment avenues like bank deposits, life insurance policies, mutual funds and equity which in turn will be highly useful to the financial advisors as it will help them advise their clients regarding these avenues with respect to their demographic profiles. The study also highlights the evidences that the investment choice depends on and is affected by the demographic variables and perceptions.However, the results of this research shows that most investors have little knowledge on the investment avenuesfor their investments.Mann Whiteny ‘U’ test, Kruskal- Wallis has been conducted to test the hypotheses with the help of SPSS. Wealth Managements professionals emphasize that customer behavior and psychology play a vital role in successfully building and sustaining a Wealth Management relationship. Behavioral finance is new emerging science which focuses on understanding how psychology affects investment decision.

KEYWORDS:

 Special Issue

Article Metrics Graph

Chart Graph | Range Graph

Content

Section

Source

License

COPYRIGHT AGREEMENT AND AUTHORSHIP RESPONSIBILITY

 

All paper submissions must carry the following duly signed by all the authors:

“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”