E banking strategies and consumers perception towards accepting internet banking a secondary approach

Cite this:
Aniket Agnihotri, R. (2015). E banking strategies and consumers perception towards accepting internet banking a secondary approach. Innovative Journal of Business and Management, 4(04), 68–76. https://doi.org/10.15520/ijbm.vol4.iss4.28.pp68-76
© 2022 Interactive Protocols
RIGHTS & PERMISSIONS
Article Views
274
Altmetric
1
Citations
-
LEARN ABOUT THESE METRICS
   PDF  

Abstract

In the present scenario, the consumer is now becoming more technology savvy because most of the youth as a consumer demands more for less, thus saving time, money and energy.   In this paper, we try to study private banking e-strategies and how they affect the consumers’ perceived trust. It is a descriptive research study based on the extant literature. We explore and arrive at an urgent need for developing an extended Technological Acceptance Model. This paper attempts to study and explore the Consumer awareness towards accepting a new technology following Davis et al (1989) TAM model based on the extant literature research study. This research aspires to better understand the consumers by examining their awareness in a utilitarian and hedonic service context in order to provide valuable knowledge of consumers’ awareness of various service aspects and to suggest guidelines for practical implementation. However, previous researches on electronic banking have not fully and thoroughly addressed the characteristics and awareness of electronic banking users.

KEYWORDS:

 Special Issue

Article Metrics Graph

Chart Graph | Range Graph

Content

Section

Source

License

COPYRIGHT AGREEMENT AND AUTHORSHIP RESPONSIBILITY

 

All paper submissions must carry the following duly signed by all the authors:

“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”