Impact of Intelligent Online Shopping Process on Customer Satisfaction: A case study of Lahore, Pakistan

Cite this:
Rooma Qadeer, H. T. M. S. H. J. E. S. (2019). Impact of Intelligent Online Shopping Process on Customer Satisfaction: A case study of Lahore, Pakistan. Innovative Journal of Business and Management, 8(01), 1–11. Retrieved from https://innovativejournal.in/index.php/ijbm/article/view/2402
© 2022 Interactive Protocols
RIGHTS & PERMISSIONS
Article Views
607
Altmetric
1
Citations
-
LEARN ABOUT THESE METRICS
   PDF  

Abstract

The purpose of this study is to understand a model of online shopping process as well as to point-out the major deriving factor towards customer satisfaction. Moreover, the trend of online buying and selling can also be increased in developing countries by focusing more on price and quality with best services. The customer satisfaction is the most important factor towards the development and explosive expansion of online stores. The more an online vendor provides reasonable prices with best quality, secure privacy, enjoyable element and more alternatives of offering products and services, the more will customer satisfaction which in turns create a long-lasting bond of customer-online vendor relationship. Data is collected by using questionnaire. Multiple linear regression applied to check which factors influenced most customer satisfaction related to online shopping. Transaction influenced most customer satisfaction as compared to interactivity and fulfilment. The results of study disclose that on-line shopping in Pakistan is expressively affected by numerous Demographic factors like transaction, age, interactivity, gender, fulfilment, and income. The results of the study can be further used by the researchers for leading imminent studies in the parallel area.

KEYWORDS:

 Special Issue

Article Metrics Graph

Chart Graph | Range Graph

Content

Section

Source

License

COPYRIGHT AGREEMENT AND AUTHORSHIP RESPONSIBILITY

 

All paper submissions must carry the following duly signed by all the authors:

“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”