The Impact of Celebrity Endorsements in the Consumer Buying Behaviour among the College of Business Administration students in the Polytechnic University of the Philippines
- Banzuelo, Ella Mae R., Diez, Cherie-Mae D., Dimaano Ariane Jane D., and Nartea, Mecmack A.
Banzuelo, Ella Mae R., Diez, Cherie-Mae D., Dimaano Ariane Jane D., and Nartea, Mecmack A.
College of Business Administration, Polytechnic University of the Philippines Anonas, Sta. Mesa, Maynila, Kalakhang Maynila
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Banzuelo, Ella Mae R., Diez, Cherie-Mae D., Dimaano Ariane Jane D., and Nartea, Mecmack A. (2019). The Impact of Celebrity Endorsements in the Consumer Buying Behaviour among the College of Business Administration students in the Polytechnic University of the Philippines. Innovative Journal of Business and Management, 8(12). Retrieved from https://innovativejournal.in/index.php/ijbm/article/view/2767
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