MODELS OF INNOVATION SERVICE THROUGH CUSTOMIZATION BY DESIGN FIRMS: AN EXPLORATORY STUDY

Cite this:
Jun-Han Chu, Y. H. P. P. C. (2013). MODELS OF INNOVATION SERVICE THROUGH CUSTOMIZATION BY DESIGN FIRMS: AN EXPLORATORY STUDY. Innovative Journal of Business and Management, 1(06). Retrieved from https://innovativejournal.in/index.php/ijbm/article/view/397
© 2022 Interactive Protocols
RIGHTS & PERMISSIONS
Article Views
195
Altmetric
1
Citations
-
LEARN ABOUT THESE METRICS
   PDF  

Abstract

As a means of meeting competitions, enterprises have moved from sheer product design to a more customized comprehensive innovation design, but in doing so firms have to seek innovation services from design firms. Consequently design firms would have to develop strategies in handling these innovation design services. This research studies three Taiwanese design companies to assess their approaches to innovation services. Their approaches can be summed up into a customization innovation service model that consists of three stages: 1) Internal Innovation: Strategically extend and expand the design service type to offer additional information and products; 2) External Innovation: The inclusion of various professionals in the discussions, and designers must be able to integrate and communicate from several diverse perspectives; and 3) Services Design: The design thinking process is based on the customization  requirements. This integration is a combined internal knowledge with external innovation knowledge.

KEYWORDS:

 Special Issue

Article Metrics Graph

Chart Graph | Range Graph

Content

Section

Source

License

COPYRIGHT AGREEMENT AND AUTHORSHIP RESPONSIBILITY

 

All paper submissions must carry the following duly signed by all the authors:

“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”