This study provides a direction to the bankersto device strategies related to Mobile banking commerce or m-commerce commerce or m-commerce. Hence this bottom up approach can help the system to delivers the products and services at the lowest cost and in efficient manner.
Just like the ATMs and then online banking services through e-banking, people are now shifting towards Mobile banking commerce or m-commerce commerce or m-commerce. With the wide usage of smart phones, it is much more convenient to access account information and perform various banking services. The purpose of the study was toassess the consumer’s attitude towards Mobile banking commerce or m-commerce commerce or m-commerce and thereby analysing the factors and influence of those factors on Mobile banking commerce or m-commerce commerce or m-commerce usage.The primary data were collected from the 117 respondent with the help of questionnaire.Data was analysed usingt-test, ANOVA and Factor Analysis.
Marketplace discrimination, which involves a differential treatment of customers in the marketplace based on perceived group-level traits, is common in service encounters.
In this study, we attempt to answer a basic question: How low income customer’s deal with stigma and what are the major coping strategies utilized during a service encounter. In order to create and evaluate strategies for dealing with the destructive effects of stigma we must understand its nature and impacts on marketing activities.
Drawing the study under Social Identification Theory (Tafjel and Turner, 1979), the research was design with a qualitative approach with 210 interviews with low-income customers, done in the South of Brazil, using Critical Incident Technique (CIT) for the interviews. The data transcriptions was analyze with Content Analysis N-VIVO software, to evaluate the stigma impact during service encounters and also, what kind of coping strategies were used by low income customers. Coping differences may explain some consumers' decisions not to complain. These findings give some directions and managerial implications for those companies who intend to deal with low-income consumers.
Culture contributes immensely to the performance of different organizations, particularly in the case of international of corporations and multinational organizations that employ expatriates (expats) and nationals. The current paper discusses the impacts of various cultural dimensions on UAE-based organizations’ performance. It develops its arguments through the deployment of literature review. The analysis section uses information that is developed in the literature review section. Consequently, the recommendations and conclusions are based on the findings from the literature review. Upon reviewing the literature, the paper argues that the UAE’s performance management is influenced by high power distance in the nation, low individualism, average masculinity, and high avoidance of insecurity risks. Besides, legal requirements such as Emiritization policies limit the extent to which organizations can choose human resources to employ to deliver optimal performance.
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