The Researching of the Essential Factors contributing to a Successful Start-Up in Vietnam

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Hung, D. N. V., Hue, D. T. T., & Tam, D. P. T. (2018). The Researching of the Essential Factors contributing to a Successful Start-Up in Vietnam. Journal of Business Management and Economics, 6(02), 17–23. https://doi.org/10.15520/jbme.v6i02.2048
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Abstract

Nowadays, the business in the world is becoming more and more flat, not only in the economic field but also in the fields of culture, society, politics and security, defense... Besides, the technology factor is more and more unexpected, especially information technology, energy, automation, 3D technology, biotechnology, green technology, marketing technology and management technology. They are very new in the direction of increasingly personalized and systematized. Start-up wants to knownew standards of consumption such as smart, green, clean, new, exciting, creative and convenient to use. Startup also needs to know the market to sell what they have. The objective of the study is to find out the key factors affecting a successful startup in Vietnam. The study results showed that there were 200 managers of small and medium enterprises (SMEs) who are the start-up their owner enterprises in Vietnam interviewed and answered about 13 questions. Data collected from April 2017 to November 2017 for managers of SMEs. The paper had been analyzed KMO test, Cronbach's Alpha and the result of KMO analysis which used for multiple regression analysis. Managers’ responses measured through an adapted questionnaire on a 5-point Likert scale (Conventions: 1: Completely disagree, 2: Disagree, 3: Normal; 4: Agree; 5: completely agree). Hard copy and online questionnaire distributed among 100.000 managers in Vietnam. The research result showed that three essential factors contributing to a successful startup in Vietnam with significance level 5 percent. The research results processed from SPSS 20.0 software.

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