Strategic Enactment through the Exploitation of Operative Synergy

Cite this:
Joel Bigley. (2019). Strategic Enactment through the Exploitation of Operative Synergy. Journal of Business Management and Economics, 7(09), 01–19. https://doi.org/10.15520/jbme.v7i09.2693
© 2022 Interactive Protocols
RIGHTS & PERMISSIONS
Article Views
177
Altmetric
1
Citations
-
LEARN ABOUT THESE METRICS
   PDF  

Abstract

The achievement of profitable growth comes from pinpointing and exploiting synergistic opportunity. The purpose of this qualitative phenomenological research study was to explore opportunities for synergistic growth using a single case study of a multi-unit firm by examining how a multinational organization could exploit operative synergy to realize growth in a dynamic market. During the study twenty-one propositions were listed as theory building elements for operative synergy exploitation in a multinational. Strategic enactment is critical for timing in dealing with business opportunities in light of the fact that product and service life-cycles are decreasing. Sustainable outcomes are achievable across multiple product or service life-cycles if strategic leadership within the sequence of life-cycles is optimized to achieve revenue opportunity.

KEYWORDS:

 Special Issue

Article Metrics Graph

Chart Graph | Range Graph

Content

Section

Source

Most read articles by the same author(s)