Journal of Business Management and Economics

Tran Ngoc Loc

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Vietnam became a member of the World Trade Organization (WTO) and joined into the Trans-Pacific Partnership (TPP). Besides,Vietnam hadan increasingly competitive environment, companies must be customer oriented and customer satisfaction represents a modern approach for service quality in business life and serves the development of a truly customer-oriented culture and management.

This study conducted during the period from January 2013 to November 2015. There were 450 customers (423 processed and 27 missed) who interviewed and answered nearly 27 questions.The main objective of this paper is to analyzethe reliability of various factors affecting the service quality at Starprint Company. The researchers had used analytical method of explore factor analysis to determining factors that are components of the service quality.The researcher had analyzed KMO test, the result of KMO analysis used for multiple regression analysis. Besides, there were seven factors: Professionalism and skills (X1), Accessibility and flexibility (X2), Reliability and trustworthiness (X3), Attitudes and behavior (X4), Component 5 was Services cape (X5), Service recovery (X6) and Reputation and credibility (X7) of the service quality with 5 % significance level. In addition, the research result processed from SPSS 20.0 software.The company must enhance employees’ capacity in order to improve provision of service quality.

Berčík Jakub, Paluchová Johana, Horská Elena

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The present time is overlap between the various scientific disciplines and therefore in the last years has seen an exponential development of new direction of interdisciplinary exploration, which is referred to as neuroeconomics. These are the new approaches that integrate several disciplines, such as economics; biology; psychology; neuroscience etc. and they are considered appropriate for providing better explanation of economic events and complex economies today. In this context, the neuroeconomics develops the basic and applied research in the field of consumer choice, decision-making and final consumer behavior, which is in the comparison with conventional economic theories. The neuroeconomic approach fundamentally provides new view on complex decision mechanism of customers, which is the result of interference of multiple variables. It recognizes the impact of emotional, social, cognitive and other factors on the economic behavior of individual in the food market. The aim of this paper is to provide a theoretical framework and to highlight the fact, that neuroeconomics research is possible to achieve with better understanding of the principles of economic decision-making and consumer behavior, and as well as a consumer in the economic processes through neuro-visualization and biometrics methods and through psychological and neurobiological terms and knowledge too.

Asma GHORBEL, Maha KALAI

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The results of our investigations have led to identify the existence of a positive impact of the human capital on economic growth especially in the long run. However, a negative relationship between health expenditure and economic growth was noticed in the long run. On the other hand, the causality test results show that there is no bidirectional causal flow from human capital to economic growth, both in the short and long runs.