The Impact of Food Quality On Customer Satisfaction And Behavioural Intentions: A Study On Madurai Restaurant

  • R. Kannan
Cite this:
Kannan, R. (2017). The Impact of Food Quality On Customer Satisfaction And Behavioural Intentions: A Study On Madurai Restaurant. Innovative Journal of Business and Management, 6(03), 34–37. https://doi.org/10.15520/ijbm.vol6.iss3.67.pp34-37
© 2022 Interactive Protocols
RIGHTS & PERMISSIONS
Article Views
732
Altmetric
1
Citations
-
LEARN ABOUT THESE METRICS
   PDF  

Abstract

Food quality is by all accounts acknowledged as a central part to fulfil restaurant customers; be that as it may, it has been regularly ignored in restaurant benefit quality and satisfaction contemplates. The essential target of this review was to examine how food quality is seen in connection with satisfaction and behavioural intentions in mid-to-upscale restaurants. This review additionally endeavoured to distinguish which properties among food-related qualities are basic in enhancing satisfaction and uplifting return to goal. This review demonstrates that general food quality fundamentally influences customer satisfaction and behavioural intentions. Consequent regression analysis showed that taste and introduction were the two biggest donors to customer satisfaction and behavioural intentions. In this manner, supervisors ought to focus on the key food quality properties that evoke customer satisfaction and upgrade return visits in the restaurant business.

KEYWORDS:

 Special Issue

Article Metrics Graph

Chart Graph | Range Graph

Content

Section

Source

License

COPYRIGHT AGREEMENT AND AUTHORSHIP RESPONSIBILITY

 

All paper submissions must carry the following duly signed by all the authors:

“I certify that I have participated sufficiently in the conception and design of this work and the analysis of the data (wherever applicable), as well as the writing of the manuscript, to take public responsibility for it. I believe the manuscript represents valid work. I have reviewed the final version of the manuscript and approve it for publication. Neither has the manuscript nor one with substantially similar content under my authorship been published nor is being considered for publication elsewhere, except as described in an attachment. Furthermore I attest that I shall produce the data upon which the manuscript is based for examination by the editors or their assignees, if requested.”