The corporate blogs : What can they offer to brands ?

  • Maryem Trabelsi
Cite this:
Maryem Trabelsi. (2020). The corporate blogs : What can they offer to brands ?. Journal of Business Management and Economics, 8(03), 01–04. https://doi.org/10.15520/jbme.v8i03.2823
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Abstract

The internet, the last and most revolutionary medium that the planet has ever known. A medium that challenged all the other traditional media that humans have used for centuries. A medium that gave to every signle human-being the opportunity to be a journalist, to have a voice heard in all the continents and to participate in the brands’ marketing. Among the social media platforms, the corporate blog is one of most influential Internet tools. They do offer to brands a lot of benefits starting from promotion, reputation improvement to the creation of long-lasting brand-consumer relationship. The current paper highlights via an accurate literature review all the advantages of having a corporate blog.

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