The internet, the last and most revolutionary medium that the planet has ever known. A medium that challenged all the other traditional media that humans have used for centuries. A medium that gave to every signle human-being the opportunity to be a journalist, to have a voice heard in all the continents and to participate in the brands’ marketing. Among the social media platforms, the corporate blog is one of most influential Internet tools. They do offer to brands a lot of benefits starting from promotion, reputation improvement to the creation of long-lasting brand-consumer relationship. The current paper highlights via an accurate literature review all the advantages of having a corporate blog.
Under the background of Rural Revitalization Strategy in the new era, in order to add new impetus,bring new opportunities and create newsituation for the increasingly hollow countryside, the country actively calls on rural university graduates toreturn home to start a business and obtain employment. Despite the active implementation of national policies, the enthusiasm of college graduates to return home is not as strong as expected, so promoting the activity of rural college graduates and encouraging local governments to build a good environment for entrepreneurship and employment are the problems we are facing. Based on the evolutionary game theory, this paper establishes the evolutionary game model of decision-making behavior between local government and rural college graduates, and analyzes evolution processes and results of the whole game system in the different restriction on parameters. The most ideal strategic state is that local governments forwardly support graduates and college graduates actively return to their hometown for entrepreneurship and employment, which can meet the needs of economic development and benefit both sides, according to the evolution of this state, some reasonable suggestions are put forward from different levels.
This study focuses on determining the impacts of some factors to the usage behaviors of smart card-based electronic payment systems for retail operations in the locality of Ho Chi Minh City. Based on a research sample of 333 consumers in Ho Chi Minh City, some statistical methods for reliability assessment, such as Cronbach’s Alpha, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), have been used for analysis. The research results are shown that these factors, including Relative Advantage, Compatibility, Previous Experience, and Social Influence have directly and positively affected to Perceived Usefulness. Additionally, Perceived Usefulness has a direct and positive impact on the Usage Behavior in smart card-based electronic payment systems in retail operations in the locality of Ho Chi Minh City.